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Creative Strategist
for Social Innovation
My passion lies in driving positive change for people and planet. This commitment has led me to establish a creative hub for refugees within a former prison, transform the sustainability mindset of a leading fashion company from the inside out, and build a new social innovation team within a ministry.
Currently working on impactful initiatives at the Dutch Ministry of Social Affairs and Employment. Simultaneously, I serve as a teacher for young creatives and entrepreneurs, nurturing the next generation of innovative thinkers.
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Innovation
Co-Creation
Design Thinking
Brand Strategy
Human Insights
Social Design
Transformation
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Nice Words

Dutch Ministry of Social Affairs and Employment Tommy Hilfiger Lola Lik Calvin Klein Mmousse Motivaction
City of Amsterdam Amsterdam Fashion Institute The School of Life
StartUp Amsterdam DDB* THEY JWT Amla by Jill &more
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